7 REASONS WHY YOU NEED DIGITAL MARKETING FOR BUSINESS AND BRAND

7 REASONS WHY YOU NEED DIGITAL MARKETING FOR BUSINESS AND BRAND

Why invest in marketing? Each company will have different specific goals in mind, but almost all are trying to reach more consumers and convince them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the Internet tops that list.

 

1. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

2. Mobile Access

You may not know this but 77 percent of adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing lets you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

 

3 Best Online Investment Sites in Nigeria

Online investing can be one of the best things to do with your money when you want to increase your savings. While there is no single choice for the best online investment sites that is best for everyone, there are plenty of financial tools available to help you make the best decisions. It’s helpful to be aware of your options — plenty of online brokerages, virtual trading sites and investing sites would love to have you choose them. Regardless of whether you’re looking to invest for the first time or you’ve been trading options for a long time, there are interactive brokers out there that can help you make smart financial decisions. Here is a breakdown of some of the best resources on the web.

Below are the best 3 online investment sites in Nigeria.

1. Conectivest ltd

Conectivest is one of the leading choices of investment platforms in Nigeria. It is an integrated platform that enables entrepreneurs raise capital from the investing community. This is achieved by facilitating smart deals between investors seeking to invest in profitable companies or projects and entrepreneurs in need of timely cash for growth or expansion. Conectivest is best for Entrepreneurs/Investors.

Raising funds on Conectivest follows a structured, well-defined process of funding your company or project. While a regular funding round could take anywhere between 8-24 months, on Conectivest a campaign takes 1-3 months, leaving you with more time to run your company or project. With business owners already raising funds on conectivest, the opportunities to raise funds just got easier. The conectivest platform is FREE.

2. Afrinvest

The company provides research on the Nigerian market and serves as a major advisor to blue chip companies across west Africa on M&A and international capital market transactions. Also, afrinvest limited is licensed by the Nigerian sec through its subsidiary, afrinvest securities limited as a broker dealer. The company is also licensed as portfolio manager through one of its subsidiaries- afrinvest asset management limited.

3. Citi Trust Investment Limited

Citi Trust Investment is one of the top choice investment companies with a focus on stock brokerage. The company provides excellent financial services to both individuals and corporate clients. Popularly called Citi Invest, Citi Trust Investment Limited has a company culture of transparency, professionalism and integrity.

The company has a subsidiary that provides asset management services. This is the Citi Trust Asset Management Limited which is duly registered by Security Exchange Commission as a fund manager. Overall, Citi Trust Investment is known to manage their client relationship excellently while offering sound financial advisory services.

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Article by Jerry F.

Six Google Update For Digital Marketing Live 2018-Bertatech Solutions

Susan BidelJoe StanhopeTina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant — an announcement that was made over a week ago — was the retirement of the AdWords and DoubleClick brands in favor of more unified product suites: Google Ads (the consolidation of AdWords, YouTube ads, etc.) and Google Marketing Platform (the consolidation of Google Analytics, DoubleClick Search, DoubleClick Bid Manager, etc.).

We had a few overarching takeaways from Google Marketing Live:

  1. Google is emphasizing integration across all of its products. Google didn’t retire the AdWords and DoubleClick brands because they were stale or no-names in marketing. It did it to bring its ad products closer together so that marketers can better plan, manage, buy, and optimize advertising across all channels. Brands like Major League Baseball, Sprint, EA Sports, and Adidas were featured for using Google Marketing Platform (GMP) across their media buying, data science, and digital marketing teams. Google’s hope is that by bringing all GMP products together, it will allow advertisers to have more control, share insights better across teams, make faster decisions, and potentially consolidate their advertising and marketing activities to the Google stack.
  2. Automation is Google’s interpretation of innovation for paid search. For marketers with small paid search budgets, or those strapped for resources to execute paid search advertising, there was welcome news from this event. Google is taking a lot of the manual labor out of AdWords. Google’s been rolling out “smart campaigns” to help speed up creating search ad campaigns through machine learning. Additionally, new types of ads like Responsive Search Ads give greater flexibility by allowing paid search advertisers to use up to 15 headlines and four descriptions for a search ad. Google’s machine-learning algorithm will determine the optimal headline and description based on several factors, such as past performance, search query, and campaign goal.
  3. Google is trying to stay ahead of Facebook’s mess. Facebook’s Cambridge Analytica scandal has put extra pep in Google’s step; it is focused on developing data access standards for advertisers and third-party vendors. Google acknowledged some concerns resulting from the recent announcement to restrict use of DoubleClick IDs (e.g., sorry, not sorry), but to offset the disruption, Google is promoting its Ads Data Hub, where advertisers can connect first-party data sources with Google data sources — all without leaving the Google ecosystem. Advertisers can also upload their first-party data into the Google Cloud Platform so that marketers can develop customer and measurement models within a secure ecosystem. One thing is for sure: Google is very firm on limiting customer-level data extraction from its ecosystem to avoid data breaches, privacy concerns, and questionable use cases of its data.
  4. Google is enabling more effective ways to create content. Google has learned that one of the biggest frustrations marketers face, from a creative perspective, is the lack of communication between media and creative teams. Its new initiative, giving creative execs the opportunity to see the campaign set up and performance metrics (but not budget data), will help marketing organizations break down silos and apply data-driven insights to creative functions. Within Display & Video 360, design and creative teams will be able to collaborate on content development thanks to a tighter integration with Google Web Designer. This is a compelling move given the new ad opportunities and new creative formats Google is rolling out.
  5. Google has cast its net beyond just direct response and into brand and offline marketing. Possibly the most noticeable change of the conference was the tone Google used to describe how it is helping marketers and companies grow and tackle their challenges. We heard more about the importance of brand and brand marketing. For instance, Google Survey 360 is being used by several companies to do brand lift studies. And there was a concerted effort to talk about driving in-store traffic for brands with hundreds of locations. Google’s online-to-offline measurement and automation of local ad campaigns received attention during the main-stage keynotes. 
  6. Changes to Google Assistant are slowly bettering the voice search experience. There were interesting and even emotional stories about Google Assistant’s impact on people’s lives. And Google is making some good efforts to improve the experience of Google Assistant. For example, you no longer have to repeat “Hey Google . . .” every time you want to ask it a question; it has expanded its language capacity to 30 languages and is in over 80 countries; and Google is testing out visual complements to the assistant. But the real hurdles were not addressed, such as better natural language processing and being able to take complex questions/requests (such as “running shoes under $150”) and provide a contextual and relevant answer to the user.

Top 5: Ways people get scammed on social media

1. Romance

Someone can sweet talk you into any of the scams we’re going to mention here, so keep your guard up. Also, be very careful about what pictures you share with whom.

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2. Phishing

This seems obvious, but with more and more companies offering real support on social media, remember. Your bank will never ask for your account number on social media. Or your PIN or your password.

3. Identity theft

Along these lines, watch out for people privately messaging you and in any convincing way saying they need your driver’s license number or social security number. Those aren’t things you give out on social media to anyone. Ever.

4. People asking for help

Human beings, despite what your uncle might say, want to help each other. But you need to be careful. Asking for help on social media is a common entryway to a scam especially for someone who has hijacked a friend’s account.

5. Money laundering

Sure you want money to be clean, but not at your expense. If someone wants to transfer money to you temporarily or even worse, wants you to open an account for them, just say no.

Want to build a website? Call Now 09056660051

I see you shaking your head at some of these, but just wait until that moment you almost fall for one of these. Scammers are scammers because they’re good at tricking people into thinking they’re the exception to the scam.

Be careful out there folks!

Konga, Yudala Announce Merger, to Rule E-Commerce, Organised Retail Sector

 

Konga, Yudala Announce Merger, to Rule E-Commerce, Organised Retail Sector

Konga, Nigeria’s largest online mall, and Yudala, Africa’s pioneer composite e-commerce company, have officially announced a merger of their operations which will see them effectively become the biggest organised retail and e-commerce/marketplace outfit on the African continent.

The business merger, which will take effect from May 1, 2018, will see both companies operate under the KONGA brand name.

The strategic decision will see both companies leverage on  the combined strengths of both platforms, and is expected to further broaden the scope of organised retail and e-commerce in Nigeria and deliver more value to customers and merchants.

Combining forces to power the new Konga will enable us effectively achieve our goals of platform expansion and accelerated growth, as we embark on an ambitious journey to redefine the retail ecosystem with the industry’s most advanced technology,” disclosed Konga Chairman, Olusiji Ijogun.

He said: “Effective from May 1, Yudala, will now operate under the name KONGA, with dual CEOs in the persons of Nick Imudia who will be in charge of online among others while Prince Nnamdi Ekeh will be responsible for offline. This merger will further strengthen our position in the Nigerian retail market as we creatively position Konga as the first profitable e-commerce company in Africa.

“The efficiency of Konga’s cutting-edge online platform, access to thousands of merchants and Yudala’s expansive network of fully stocked offline stores is poised to give our customers the best shopping experience imaginable. We will be working closely with all our combined clients, customers, merchants and employees to make the integration process as seamless as possible and thereafter make public our road map to sustain our leadership on the continent,” Ijogun said.

One of the exciting benefits of this merger is the possibility it offers prospective shoppers to order online, pay and pick-up the product(s) at the nearest Konga offline store. There are also increasing business opportunities for merchants nationwide.

“We are very excited about the operational merger between Yudala and Konga into the new Konga.” “A merger of this magnitude has never been experienced in Africa. We will be leveraging on Konga’s strong technology backbone and online experience as well as Yudala’s offline experience, network of retail stores and operational efficiency. In the near future, we plan to have a Konga store in every local government area in Nigeria. While this is ambitious, we believe that every Nigerian deserves the right to have access to the full range of genuine products offered by Konga,” Prince Ekeh declared.

Plans are also underway to showcase the full power of the merger with expanded access to thousands of products in Konga online and offline stores for all categories of shoppers.

According to Imudia, “We believe this operational merger between Konga and Yudala will bring immense opportunities for consumers in the e-commerce space. We urge all shoppers, consumers, merchants and clients to stay tuned as we unveil the massive ambitious contents we have to offer.”

Widely applauded by industry watchers as a masterstroke, the merger will broaden the range of products and solutions on offer within the Konga/Yudala stable, while giving the customers and merchants more options and access to an expanded variety of guaranteed quality offerings and payment methods.

The Konga Business platform will now include two distinct but fully integrated aspects including Konga Online, the e-commerce/marketplace platform and Konga Retail, the offline arm of the business. Both will be supported by Konga Pay, a  Central Bamk of Nigeria (CBN)-licensed mobile money platform and Konga Express, a world-class logistics company with advanced delivery capabilities for internal and external customers.

Source:This Day

FACEBOOK INTRODUCES FACE RECOGNITION FEATURE

Hi poster, I am pleased to announce to you that is adding more ways to use face recognition apart from just suggesting tags when you upload a picture of yourself with friends.
 
HOW DOES THIS WORK?
Currently, when you upload your picture, you can decide to tag friends in that same picture...but here is how face recognition technology works
 
• Find photos you're in but haven't been tagged in
• Help protect you against strangers who use your photo
• Tell people with visual impairments who's in your photo or video
 
You control face recognition. This setting is on, but you can turn it off at any time, which applies to features tat may be added later.
 
Hello scammers, who use other pictures for fraudulent acts and journalists who use pictures to from google to report news this will tag the owners and you might be sued for copyright and abuse.
Best Digital Marketing Agency in Nigeria

Digital Marketing Agency Nigeria.

MANS NOT HOT EXCEPT IN NIGERIA

Best Digital Marketing Agency in Nigeria

Digital Marketing Agency Nigeria.

MANS NOT HOT EXCEPT IN NIGERA AS TEMPERATURE RISES ABOVE 35 DEGREE CELSIUS

Temperatures in Lagos and in several States across Nigeria have been hovering above the 35 degree Celsius mark for a couple of weeks now.

Starting from February, the heat increases in all inland areas, and it becomes torrid in the centre-north from March to May, when temperatures can easily reach 40 °C (104 °F).  Source

Lagosians have been continously crying out because of the unpleasant increase in temperature during the day and also the absence of power during the Night. Several Jokes have been going on social media. One social commentator said the temperature is trying to catch up with the exchange rate of naira to dollar.  

Global warming has been a topic on the global scale but the everyday citizen of the world still struggle to understand it because the method in which it is communicated is too intelligent, non-entertaining and non engaging. 

Here are ways the Nigerian Meteorological Agency (NIMET) says you can stay cool

To survive the heat wave, NIMET says you should:

1. Drink more water to keep hydrated

2. Keep a water bottle near to remind you to take water

3. Avoid alcoholic and caffeinated drinks during the period

4. Reduce intake of foods that are rich in protein because they increase metabolic heat

5. Eat a lot of fresh foods, fruits and vegetables

6. Monitor your blood pressure

7. Stay indoors between 12noon and 3pm

8. Take cold baths before going to bed at night

Fashola-Oba A

Futuristic Technologist
Fashola is a writer, digital marketing expert and IT solutions provider involved in developing websites, designing technological platforms for solutions

Sheba GABRIEL

Content writer and Voice over artist
sheba is a content developer, passionate about customer service . A professional voice over artist/ fluent in French and English language

Permanently mute annoying websites advert Using Google Chrome

Google is releasing a new version of Chrome to users this week, and it includes a some  interesting features. The feature our digital marketing experts consider to be most used is the ability to mute entire sites that autoplay videos. This is a digital advertising strategy used by many companies which affects ethics of marketing. To know build an effective and ethical marketing service for your business see this. There are a number of sites on the web that have decided to annoy users by playing videos that follow you while you scroll a page with the sound on. Instead of frantically closing the tab (or muting it) and swearing at your monitor, you can now just simply right-click the offending tab and mute the entire site for good. This replaces the previous “mute tab” feature that was only temporary.

Google is also adding HDR support to Chrome 64 for Windows users, which will require a PC with the Fall Creators Update, a HDR compatible monitor and graphics card. This latest version of Chrome also protects Mac and Windows users against the Meltdown and Spectre vulnerabilities. Google is following other browsers by disabling the SharedArrayBuffer feature to mitigate against the attacks.

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4 Reasons A Registered Digital Marketing Agency Must Run Your Business



https://www.youtube.com/watch?v=Qq6W1fvd_Zghttps://www.youtube.com/watch?v=neBdT0PAjiA

4 Basic You Need Before Starting Your Website

4 basic things you need to know before you design your business website

Four things you need before starting your website for your business online. Are you about to start your business website? That is a great move, you are almost late on the scene but just before you get sad let me tell you, below are the 4 most important pages that your website should have, based on  years of experience, experts say here are the four things you need to pay attention to when starting to engage a website developer

1. About Us

 The number of companies that do not have an about us page on their website is high. This is one of the most important pages and for a company this is one of the best pages to reach out to your clients and tell them who and what you are about.

An About Us page should usually comprise of the following:

  • who we are and how long we have been in business
  • what we provide summarizing the products and services
  • why we are the company to deal with
  • Our Clients and past jobs/projects done
  • how to contact us and start doing business with us
  • Mention some clients that have utilized your product or service, hyperlinking to their website. Essentially this is the page where you toot your horn and get visitors interested. Remember to make sure that the About Us page is written according to your company’s image for example, corporate, or relaxed etc.

 

2. Contact Us

There is no point in spending money on a brilliant website, if you don’t make sure of 2 things in relation to your contact us page:

  • that your contact us page (link to it) is clearly and obviously visible on your home page
  • that your contact us page actually works and must contain a simple contact form.
  • These 2 factors may seem quite logical but I have seen hundreds of companies whose contact us page simply doesn’t work. You take the time to find it (again note the visibility issue) and then you fill it in, press submit and you get an error notification.

 

 

 3. Products 

Many people take for granted the fact that their visitors know about their product or service before they enter their site. This is completely wrong! just because your site is rice.com does not mean customers know about the type of rice you eat. You product session must contain images, video and actionable callout buttons with insightful statements that make online shoppers click to buy from you.

Need to upgrade your online store website? Simply click the live chat  button at the right of your screen now or call us on 09056660051 and we will gladly be of assistance!

When designing and developing your basic websitego to Google and search keywords relating to your product or service and look at the first 5 results that come up. Click on those links and look at those websites.

There is a reason that they are ranked on the top 5 positions in the search results. Map out what interest you about them, that you can adopt in your new website. 

As much as the internet is about unique, original content, when it comes to websites there is a distinct list of requirements to follow. These are some of the reasons you must get a registered company to build and manage your website

If you are interested in our website design, digital marketing, brand management services that will give you marketing edge CLICK HERE

Nigeria Hospitals And Health Care Centres Need Electronic Health Record System

Do you know that Healthcare records are among the most hacked data in the world. It is estimated that medical information is worth 10 to 20 times more on the black market than credit card data because of its potential for fraud, identity theft, and abuse. To make matters worse, it is sometimes years before you know that anything is wrong said Dr. Akinboye of Medical Entrepreneurs

The Ponemon Institute estimates that in the US alone, data breaches cost the healthcare industry $6.2 billion per year. Do you know how much it is costing your business in Nigeria?

Especially with all this social media fraud. In a recent study, nearly 90 percent of the healthcare organizations surveyed had had a data breach in the last two years, and 45 percent had more than five breaches in the same time period.

It may surprise you to learn that, while large breaches make news headlines, smaller breaches, from private health businesses like yours, such as those caused by employee negligence, may actually cause the most damage. In fact, many dangerous breaches may compromise fewer than 500 Health records.

Medical Entrepreneurs has set up an Electronic Health Records system that will  protect patient’s health and medical information and improve every one that accesses a patients health records are more tracked.

Are you an hospital administrator, stake holder in the health sector and do you want to close the loop holes through which you are loosing money in your health business today and adopt the easy solutions of Medical Entrepreneurs?  Call 08178733712  or send a mail to business@medical-entrepreneurs.com to speak with an expert.

Written by Sheba Asuquo G.

Senior Content Content developer
Bertatech Solutions

No1 Digital Marketing Agency Nigeria.